By Laurie Brown
Choosing a career is probably one of the most difficult decisions facing today’s young adult. A lagging, unpredictable economy; a tightened grip on scholarships for beauty school, and dwindling employment opportunities, compels job seekers to consider a host of factors other than, “It’s just what I love to do.”
The good news is that careers in cosmetology, hair styling, nails, and skin care have withstood the test of time. Nationwide, these occupations are predicted to grow by 12 percent, according to the U.S. Bureau of Labor Statistics, www.bls.gov, even exceeding the average growth rate for all other occupations by almost 20 percent. Hair school students can expect favorable hiring opportunities upon graduation but should prepare for keen competition at high-end establishments.
How does the industry account for such rapid growth? Several reasons. One, not only does our population continue to increase but people are living longer. And those who live longer don’t mind dropping a dime (or so) to look good. Demand for skilled stylists who make the most of hot trends in hair coloring and specialized treatments has increased significantly in recent years, and is expected to continue.
Second, the industry has experienced huge increases in the number of males and even teens who seek the help of professional stylists, nail technicians, estheticians, and more. Today’s professional male recognizes the importance of a good, personal appearance both on and off the job, and expects more than a weekly visit to the traditional barbershop. For teens in many areas of the country, visits to the day spa or salon have become almost routine, with some youngsters starting their first nail and hair treatments as early as eight years old—a phenomenon that will continue to prosper.
Lastly, small business continues to flourish, despite the lagging economy. America’s economy is fueled by the entrepreneurial spirit of its citizens, and nowhere is that more evident than in the number of full-service spas and salons found in every city and hometown across the country. In 2008, more than 800,000 stylists, nail technicians, cosmetologists and estheticians were gainfully employed in the beauty industry.
Which beauty-related occupation will experience the greatest gain? Estheticians and other skin care specialists, says the bureau of labor statistics. Driven by the popularity of advanced skin care treatments and the population’s desire for a youthful appearance, estheticians can expect almost a 38 percent increase in job openings.
